Every book in the Baby Book Club is selected by a small team that includes parents, educators and early literacy specialists who understand the needs of babies and their families in their first year.
We consider three things when choosing each title for inclusion in our Baby Book Club:
✔️ Developmental Alignment
Your baby learns differently at newborn, 3 months, 6 months, 9 months, and 12 months. We choose books with the right visuals, language patterns, and interaction styles for exactly what their brain is working on during that milestone and what they (and their families) can continue to enjoy for years to come.
✔️ Cultural Representation, Confidence and Curiosity
We curate books that reflect the beautiful, diverse world your baby is growing up in—especially stories centered around Black and BIPOC characters, cultures and creators. We also look for books whose story is one of instilling confidence and/or invokes the natural tendency to be curious. We choose books that encourage your baby to see characters who look like them and members of their community, will learn to love themselves and others and will grow to be the curious kids they're meant to be.
✔️ Quality That Lasts
We only include premium hardcover books with stunning illustrations, rich storytelling and craftsmanship made to be handled, loved and revisited again and again into our Baby Book Club collection to ensure the books last a lifetime in your home.
In short: we don’t choose “random cute books"; We choose books that make a long-term impact.